The LEGO Firm History

The LEGO Firm History

The PROFANO brick has become a worldwide experience that is all the a part of the cultural textile as Billund, the little city in Denmark where everything began. But the company’s development into a market giant wasn’t without the share of setbacks and obstacles. One of those arrived 1942 if your warehouse flames consumed nearly all of the doll manufacturer’s wooden share, leading Ole Kirk Christiansen to make a vital decision.

This individual decided to shift the company far from wooden toys and toy autos, which had been the bread and butter, and move into plastic toys. It may be a major improve for the family-owned enterprise, and the one that was not at first well received.

A journalist noted that “plastics can never replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new designs that utilized plastic. The first commencement step was your introduction within the Programmed Binding Bricks that gripped together to avoid block systems from toppling on kids.

The new Seglar bricks did not become the famous toy that we know today till 1949. Until then, the interlocking bricks were mare like a construction model than a proper building doll. It was also not until 1958 the satisfying pressing coupling system became a standard feature.

Throughout the 1970s, the company continued to extend in production and market reach. The company added Legoland look parks to the mix and introduced more advanced packages that were geared toward older viewers, including the Technic line of small parts such as axles, gears, levers, and common joints.

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