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Researchers from Chapman University’s Argyros School of Business and Economics published a new study about the evolution of yoga in the American marketplace. They concluded that its rise has been largely associated with its perception as a fitness, rather than spiritual, practice. “What we discovered was the U.S. yoga market delineated itself not only in the different types of yoga that emerged, but also in the logic behind why people do yoga,” Gokcen Coskuner-Balli, an assistant professor and co-author of the study, explained to Chapman University’s news service. The study shows that the changing meanings of yoga have had to do with the training of yoga gurus or instructors, as well as the distinct branding practices of the many players in the yoga market. To gather data for the study, the research team dove into a wide variety of popular sources. They searched for all articles in the New York Times and Washington Post archives that were published between 1980 and 2012 and had the word “yoga” in the headline or first paragraph. They also examined published books containing the word yoga, interviewed founders of yoga brands and even participated in multiple types of yoga classes between 2009 and 2012. This approach allowed the team to identify key moments that positioned yoga as a health and fitness regimen, such as when Berly Bender Birch’s Power Yoga became the best-selling book of 1999. The full paper, with Burcak Ertimur listed as co-author, is published in the Journal of Marketing. Yoga and Stress Management The evolution of yoga into a popular American workout doesn’t mean that it has completely lost its meditative quality for participants however, as probably most of the busy moms who see it as their escape would explain. According to a newly released study out of Ohio State University’s Wexner Medical Center, mindfulness-based practices including yoga can help decrease overall stress levels and reduce the risk of burnout even in extremely demanding jobs. “As a yoga practitioner, I have dabbled in various forms of yoga,” said Malek Neman, President of NUX Group, Inc. “While the fitness and flexibility benefits of yoga are difficult to dispute, there is a magical, and often unexpected, experience that brings most practitioners back to the mat. In the process of focusing on the yoga routine and breathing practices, the mind does slow down, and the practitioner experiences a meditative state. I often walk away from the mat with a deep sense of gratitude.”

Researchers from Chapman University’s Argyros School of Business and Economics published a new study about the evolution of yoga in the American marketplace. They concluded that its rise has been largely associated with its perception as a fitness, rather than spiritual, practice.

“What we discovered was the U.S. yoga market delineated itself not only in the different types of yoga that emerged, but also in the logic behind why people do yoga,” Gokcen Coskuner-Balli, an assistant professor and co-author of the study, explained to Chapman University’s news service. The study shows that the changing meanings of yoga have had to do with the training of yoga gurus or instructors, as well as the distinct branding practices of the many players in the yoga market.

To gather data for the study, the research team dove into a wide variety of popular sources. They searched for all articles in the New York Times and Washington Post archives that were published between 1980 and 2012 and had the word “yoga” in the headline or first paragraph. They also examined published books containing the word yoga, interviewed founders of yoga brands and even participated in multiple types of yoga classes between 2009 and 2012.

This approach allowed the team to identify key moments that positioned yoga as a health and fitness regimen, such as when Berly Bender Birch’s Power Yoga became the best-selling book of 1999.

The full paper, with Burcak Ertimur listed as co-author, is published in the Journal of Marketing.
Yoga and Stress Management
The evolution of yoga into a popular American workout doesn’t mean that it has completely lost its meditative quality for participants however, as probably most of the busy moms who see it as their escape would explain.

According to a newly released study out of Ohio State University’s Wexner Medical Center, mindfulness-based practices including yoga can help decrease overall stress levels and reduce the risk of burnout even in extremely demanding jobs.

“As a yoga practitioner, I have dabbled in various forms of yoga,” said Malek Neman, President of NUX Group, Inc. “While the fitness and flexibility benefits of yoga are difficult to dispute, there is a magical, and often unexpected, experience that brings most practitioners back to the mat. In the process of focusing on the yoga routine and breathing practices, the mind does slow down, and the practitioner experiences a meditative state. I often walk away from the mat with a deep sense of gratitude.”


There has been a recent increase in the number of Canadian children and teens seeking treatment for mental health concerns, and they’re going to hospital emergency rooms for help.A recent report from the Canadian Institute for Health Information (CIHI) found that ER visits for young Canadians (ages five to 24) seeking mental health treatments increased by 45% between 2006 and 2014. The number of inpatient hospitalizations for this same age group increased by 37% during the same time period, according to The Canadian Press and CBC News. Although healthcare workers say that they’re glad to see the stigma of mental illness start to fade, they are still frustrated that teens feel their communities have no other resources for mental health treatment. Many hospital workers note that mental health concerns require treatment over a long period of time, and hospitals don’t have the community resources necessary to ensure a full recovery. For other healthcare workers, this trend makes it clear that communities have been failing to provide young citizens with the medical care that they need. “It’s a pretty stark call to action,” said Dr. Stan Kutcher, a psychiatry professor at Dalhouse University. “”The kind of community-based, easily accessible treatments that we should be having are likely not there [in hospitals].” Even though Canadians have free healthcare, it’s important to note that there are financial implications involved, too. When preventative care isn’t readily available, a medical problem may go unnoticed until it turns into a full-blown crisis. This is actually the case where dental care is concerned, and the cost of providing reactive dental care, rather than preventative care, is partly why Canadians spend an estimated $12 billion annually on dental services. Because so many kids and young adults live in rural regions where dentists and dental technicians are scarce, the cost of a dental appointment doesn’t matter too much when it’s impossible to get to a dentist’s office in the first place. In a similar way, mental health treatment options are affordable and acceptable, but in many regions of Canada, there simply aren’t enough facilities that can provide adequate treatment for pediatric mental health conditions. Currently, the report states that about 8% of Canadian youth describes their mental health as “poor.”

There has been a recent increase in the number of Canadian children and teens seeking treatment for mental health concerns, and they’re going to hospital emergency rooms for help.A recent report from the Canadian Institute for Health Information (CIHI) found that ER visits for young Canadians (ages five to 24) seeking mental health treatments increased by 45% between 2006 and 2014. The number of inpatient hospitalizations for this same age group increased by 37% during the same time period, according to The Canadian Press and CBC News.

Although healthcare workers say that they’re glad to see the stigma of mental illness start to fade, they are still frustrated that teens feel their communities have no other resources for mental health treatment.

Many hospital workers note that mental health concerns require treatment over a long period of time, and hospitals don’t have the community resources necessary to ensure a full recovery.

For other healthcare workers, this trend makes it clear that communities have been failing to provide young citizens with the medical care that they need.

“It’s a pretty stark call to action,” said Dr. Stan Kutcher, a psychiatry professor at Dalhouse University. “”The kind of community-based, easily accessible treatments that we should be having are likely not there [in hospitals].”

Even though Canadians have free healthcare, it’s important to note that there are financial implications involved, too. When preventative care isn’t readily available, a medical problem may go unnoticed until it turns into a full-blown crisis.

This is actually the case where dental care is concerned, and the cost of providing reactive dental care, rather than preventative care, is partly why Canadians spend an estimated $12 billion annually on dental services. Because so many kids and young adults live in rural regions where dentists and dental technicians are scarce, the cost of a dental appointment doesn’t matter too much when it’s impossible to get to a dentist’s office in the first place.

In a similar way, mental health treatment options are affordable and acceptable, but in many regions of Canada, there simply aren’t enough facilities that can provide adequate treatment for pediatric mental health conditions.

Currently, the report states that about 8% of Canadian youth describes their mental health as “poor.”

Tag mental health

Study Follows Evolution of Yoga and Yoga Marketing in U.S.

More Canadian Kids and Teens Are Going to Hospital ERs for Mental Health Treatment, and Officials Are Worried